Brand principles

About Mozilla

Mozilla is the nonprofit behind the popular Web browser, Firefox.  We work to ensure the Web stays open by building products, technologies and programs that put people in control of their online lives and contribute to a healthier Internet.

We believe the Internet should be a global public resource, open and accessible to all. We believe in our ability to maintain and expand this accessibility. This is the change we work to enact.

 

Personality characteristics

GUTSY

Mozilla is unafraid to speak truth to power and show the way.

 

INDEPENDENT

Nonprofit Mozilla has the freedom to buck convention. 

 

BUOYANT

Mozilla is an unsinkable, optimistic maker of the future Internet. 

 

FOR GOOD

Mozilla fights for a healthy Internet for all.

 

On the side of the user

Mozilla was, is and always will be on the side of those who want a better and more open Internet. In the early days, we helped embed the principles of openness and accessibility into the Web's DNA. Now those principles matter more than ever. We need an Internet that works wonders for the many, not just the few. We need to develop new products, technologies and standards rooted in the founding ideals of the Internet. We've been on the side of users from the start. And we're just getting started.

 

Standing for what's right

Sometimes you have to fight for what you believe in. At Mozilla, we believe in the power of the Internet, one of the world's greatest inventions, which empowers us to express our true selves and enables us to connect across time and space. We believe an Internet that is fair, equal and accessible to all will continue to grow in strength and in its potential to make the world a better place. To ensure that future, we Mozillians are unafraid to stand up for what we believe; to be counted; to be different. Come join us.