Mozilla brand story

 

Mozilla is the champion for a healthy internet, one that is open and accessible for all, both technologically and culturally.

Mozilla, led by our founders, was part of the origin of the internet: a time when the web was a weird and interesting place that brought people together from different parts of the world to contribute and exchange everything from ideas, opinions and styles to the code that continued to build and spread it all. This was the time when the internet was decentralized, creative, made and shared by all who used it.

Today, fewer people who use the internet build, hack and participate in its creation. There is more centralized control than ever before.

 

The good news is that we still have the power to have an impact. It was built by us for us. It’s time to take control back and Mozilla is inviting everyone to participate in that mission.

The internet is a modular tool and in that spirit we created a modular identity. We built our logo from a single pixel, seen in the colon, and used highlighted type inspired by programing language. Both of these elements form the building blocks of the internet. By baking them into the foundation of our logo, we have inserted that original creative and maker spirit into our system and our brand.

 

Brand values

GUTSY

Mozilla acts on its values and bucks convention.

 

OPEN

Mozilla practices transparency and participation. 

 

BUOYANT

Mozilla is optimistic about the future Internet. 

 

HUMAN

Mozilla is in it for people, not profit.

 

Design principles

 
 

Be direct

Create experiences and designs that get to the heart of the problem. Put the core content front and center. Give the user a clear and concrete experience.

Help to inspire

Create experiences and designs that help users imagine the creative future of the internet. Be playful, be weird, appeal to the imagination.

Create an invitation

Experiences and designs should invite users to learn, participate and act. Keep things open, iterative and identify clear actions.

Start with the users

We are about the human experience first and foremost. Design should lead with empathy; sound and feel human; and connect to the greater goals and emotions we strive for.