Mozilla brand story
Mozilla is the champion for a healthy internet, one that is open and accessible for all, both technologically and culturally.
Mozilla, led by our founders, was part of the origin of the internet: a time when the web was a weird and interesting place that brought people together from different parts of the world to contribute and exchange everything from ideas, opinions and styles to the code that continued to build and spread it all. This was the time when the internet was decentralized, creative, made and shared by all who used it.
Today, fewer people who use the internet build, hack and participate in its creation. There is more centralized control than ever before.
The good news is that we still have the power to have an impact. It was built by us for us. It’s time to take control back and Mozilla is inviting everyone to participate in that mission.
The internet is a modular tool and in that spirit we created a modular identity. We built our logo from a single pixel, seen in the colon, and used highlighted type inspired by programing language. Both of these elements form the building blocks of the internet. By baking them into the foundation of our logo, we have inserted that original creative and maker spirit into our system and our brand.