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Mozilla is the champion for a healthy internet, one that is open and accessible for all, both technologically and culturally.

 

Mozilla, led by our founders, was part of the origin of the internet: a time when the web was a weird and interesting place that brought people together from different parts of the world to contribute and exchange everything from ideas, opinions and styles to the code that continued to build and spread it all. This was the time when the internet was decentralized, creative, made and shared by all who used it.

Today, fewer people who use the internet build, hack and participate in its creation. There is more centralized control than ever before.

 

The good news is that we still have the power to have an impact. It was built by us for us. It’s time to take control back and Mozilla is inviting everyone to participate in that mission.

The internet is a modular tool and in that spirit we created a modular identity. We built our logo from a single pixel, seen in the colon, and used highlighted type inspired by programing language. Both of these elements form the building blocks of the internet. By baking them into the foundation of our logo, we have inserted that original creative and maker spirit into our system and our brand.

 

who

These guidelines are for anyone using the Mozilla brand for any marketing, communications, or intercompany messaging. Approved brand assets, instructions, and brand samples will help set you up for sucess.



why

Consistent use of brand assets and language creates easily identifiable experiences that strengthens Mozilla’s brand value in the public mind, while protecting our trademarks and company values.


 
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Here are some general guidelines for using Mozilla brand assets in practice. Use the logos, colors, typefaces, and approved artwork found in the assets section. Please refrain from manipulating or recreating any the approved brand artwork.
 

Do

  • Do follow all guidelines and utilize all resources and approved assets.
  • Do respect the original arrangement, spacing, colors with all brand assets so they are displayed consistently and uniformly.
  • Do maintain the shape, structure, and integrity of each brand asset.
  • Do use assets at recommended sizes and ensure when used small they are clear and legible.
  • Do reach out to our brand team or FAQ section if you have any questions or uncertainty.


Don't

  • Don’t modify or attempt to recreate any Mozilla band assets in any way.
  • Don’t use any brand assets sourced from anywhere except approved the brand guidelines library downloads section.
  • Don’t use the Mozilla brand, logo, or brand partnerships to represent anything that contradicts our brand values.
  • Don’t use the Mozilla logo in place of the word Mozilla in a sentence.
  • Don’t use the Mozilla logo in any way that makes it the largest or most prominent element on the page. Our logo speaks volumes at small sizes.

Brand Values

 
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Gutsy: Mozilla acts on its values and bucks convention.

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Human: Mozilla is in it for people, not profit.

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Buoyant: Mozilla is optimistic about the future Internet.

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Open: Mozilla practices transparency and participation.

 

Design principles guide our creative process so that we may effectively represent our brand.

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Start with the users

We are about the human experience first and foremost. Design should lead with empathy; sound and feel human; and connect to the greater goals and emotions we strive for.

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Create an invitation

Experiences and designs should invite users to learn, participate and act. Keep things open, iterative and identify clear actions.

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Be direct

Create experiences and designs that get to the heart of the problem. Put the core content front and center. Give the user a clear and concrete experience.

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Help to inspire

Create experiences and designs that help users imagine the creative future of the internet. Be playful, be weird, appeal to the imagination.