Our main brand colors are black and white. This illustrates our brave personality and provides a bold aesthetic to our brand.
Our secondary palette is made up of 9 colors — 6 pastels and 3 neons. These colors are used interchangeably to provide contrast and brightness to our bold black and white main color scheme
Limited use colors and supporting grayscale values.
Color theming by hue
Our color palette is built from five hue families with four levels of relative value. When building a harmonious monochromatic palette, ensure there is enough contrast between light and dark values based on their levels of saturation. See below for recommended arrangements.
Color theming by complements
When arranging colors from within different hue families, select colors that are complementary, analogous or a triad (three hues equally positioned on the color wheel). Create a harmonious color environment with the simplest and fewest separate colors in order to achieve clarity of communication. See below for examples.